FHAMMLI™ is Doug Hampton’s framework for assessing a business quickly. He has used it for decades so the whole company is visible before anyone starts changing one part. Once cash flow is on the table, coaching follows these seven parts. If one of the seven parts is missing, we note that. If one of them is causing the cash-flow problem, we start there.
F — FinanceCash, debt, reserves, and whether growth is funded or guessed.
H — Human resourcesWho does the work, what they cost, and whether you have the right people for the plan.
A — AccountingWhether the books can be trusted enough to make a decision this week.
M — ManagementWho decides, how fast, and what you actually track — not what you hope is true.
M — MarketingHow work is found, what it costs to find it, and whether demand is real.
L — Legal structureHow the business is formed and protected — and what that means for risk and money.
I — Industry / offerThe product or service itself: what you sell, to whom, and whether what you sell can pay the bills.
You do not buy seven separate coaches. You get one cash-flow-first look at the whole company.